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Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing your digital presence to appear in AI-generated search results from platforms like ChatGPT, Perplexity, and Google AI Overviews. Unlike traditional SEO which targets search engine rankings, GEO focuses on being cited by AI models when they answer user queries, making your brand part of the AI-recommended answer.
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Want to dive deeper into generative engine optimization (geo)? Read our comprehensive article on this topic.
Generative Engine Optimization: The Complete Guide